For more information see our How We Rate page and our FAQs. Transparency is crucial to ethical and sustainable fashion and is the first step towards reducing a business’ impact on the people, the planet, and animals. Note that Good On You ratings consider 100s of issues and it is not possible to list every relevant issue in a summary of the brand’s performance. To have a better rating, Fashion Nova could start disclosing more information about how, where, and by whom its items are produced, as well as the materials used. What’s more, Fashion Nova is the prime example of an ultra fast fashion brand, launching new collections at lightning speed, which will very likely end up in a landfill: it prides itself on having a team that “works around-the-clock to bring you the world’s hottest styles”, and on introducing “1,000+ new arrivals to site every week!”. It does not provide sufficient information, which is why it rates so low on environmental impact, labour conditions, and animal welfare. Unfortunately, we have to give Fashion Nova our lowest possible rating of ‘We Avoid’ overall. With no relevant information, we have know way to know how the brand impacts our animal friends! Overall Rating: We Avoid Animal Welfareįashion Nova’s animal rating is simply ‘Not Good Enough’ as the brand doesn’t disclose which animal products it uses. Unsurprisingly, in 2019, it was even reported that Fashion Nova’s Los Angeles’ workers were widely underpaid.įinally, Fashion Nova doesn’t disclose any policies or safeguards to protect suppliers and workers in its supply chain from the impacts of COVID-19. In addition to this, there is no evidence it ensures payment of a living wage in its supply chain. Fashion Nova publishes limited information about its supplier policies and audits, and doesn’t disclose any information about forced labour, gender equality, or freedom of association. None of its supply chain is certified by labour standards which ensure worker health and safety, living wages, or other labour rights. When it comes to its labour rating, based on our own research and information from the Fashion Transparency Index (where it received a score of 0-10%), Fashion Nova also received a score of ‘Very Poor’ for people. As a shopper you have the right to know how a brand’s production practices impacts on the environment! Labour Conditions Environmental Impactįashion Nova doesn’t publish sufficient relevant information about its environmental policies, which is why it got our lowest rating: ‘Very Poor’. So, let’s see what’s behind this ultra fast fashion label. In 2018, Fashion Nova was one of the most searched fashion brands!
Since then, Fashion Nova’s following has grown and the brand now works with influencers and celebrities like Cardi B and Kylie Jenner to reach millions. Using Instagram as his main platform, and posting pictures of his best selling items on models, Saghian was able to gather 60,000 followers before the launch. In 2013, he launched the store online, with the aim of being closer to its consumers. But we can’t help but wonder something: how does the brand and its production speed impact the planet, people, and animals? We ask, how ethical is Fashion Nova?Ĭreated by Richard Saghian in 2006, Fashion Nova was originally a brick-and-mortar store in California. With 19 million followers on Instagram, Fashion Nova has become one of the fastest growing women’s clothing lines on the internet. Popular fast fashion brand Fashion Nova has a celebrity following for its line of women’s clothing, but how ethical is it? This article is based on the Fashion Nova rating from January 2022.
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